About Us
A few strongly held beliefs saw the inception of Learning Curve in 2010
Powerful insights are un-obvious, hidden in the subconscious. Unearthing them requires processes and perspectives far beyond conventional qualitative research alone.
There are no ‘consumers’ only people who also consume. More than consuming ‘stuff’ we consume meanings.
Insights and ideas are outputs of cultures in flux, understanding the former calls for studying the latter.
Brand and insights work require quality time involvement from experienced professionals
Brand solution development should be free of compulsions to sell a creative
About Us
Learning Curve is a consultancy that since 2010 has helped brands ranging from large multinationals to startups define their brand idea basis unexpected insights about their audience.
True insights are subconscious and shaped by culture and change. And the real definition of a need is larger than what we seek as ‘consumers’ from products and services.
We do not consume ‘stuff’, we consume meanings.
These are our guiding principles at work when we try and help brands with launches, repositioning, extensions or even simply a fresh interpretation of what they stand for.
Market Research, Consumer Insights
Brand Identity, Architecture, Positioning
Communication Strategy
About Us
Learning Curve is a consultancy that since 2010 has helped brands ranging from large multinationals to startups define their brand idea basis unexpected insights about their audience.
True insights are subconscious and shaped by culture and change. And the real definition of a need is larger than what we seek as ‘consumers’ from products and services.
We do not consume ‘stuff’, we consume meanings.
These are our guiding principles at work when we try and help brands with launches, repositioning, extensions or even simply a fresh interpretation of what they stand for.
Market Research, Consumer Insights
Brand Identity, Architecture, Positioning
Communication Strategy
Services
Brand Concept Development for new launches
Brand Reframing / Repositioning for existing brands to improve market performance
Consmer Insight Projects for identifying new opportunities for brands
Consumer insight workshops to deepen brand / agency team’s understanding on insights
Brand Architecture Strategy for driving synergies and clarity in multi-brand / category portfolios
Services
Brand Concept Development for new launches
Brand Reframing / Repositioning for existing brands to improve market performance
Consmer Insight Projects for identifying new opportunities for brands
Brand Architecture Strategy for driving synergies and clarity in multi brand/category portfolios
About Amit
In his 25+ years’ career after an MBA from IMT, Ghaziabad, Amit’s fascination with understanding the consumer mind has seen him straddle various hats – Media Planner, Market Researcher, Marketing Manager, Account Manager, Brand Planner and now Brand Consultant.
As a brand planner in some of the leading ad agencies in India – FCB Ulka, DDB Mudra and McCann Erickson, he worked on some prominent brands – Whirlpool, Lay’s, Kurkure, Parachute, Saffola, Dabur to name a few.
2010 saw the launch of Learning Curve – a Brand Consulting and Training outfit. Operating on the principles of ‘no office’ and complete flexi-time working, Amit and his team have worked on strategies for brands ranging from small Indian entrepreneurs to large national and multi nationals such as Unilever, OLX, Marico, Uber, Tanishq, Boomer etc.
Besides brand consulting, Amit’s passion is to share his perspective with students at various institutes. At MICA Ahmedabad, he developed a highly popular course on brand strategy called DCCaB (decoding consumers, categories and brands) which is now part of their curriculum.
