Testimonials
- Brand Consulting
- Training
Amit has been one of the best external partners to work with when it comes to driving deep consumer insights for brand teams and upskilling marketing teams to think consumer first. Looking forward to more amazing work with Amit throughout my career.
Aditi MedirattaConsumer Marketing at LinkedIn
I engaged with Amit and his company with a brief about understanding cultural codes. I found Amit to be able to join dots from diverse fields / time periods to make compelling insights for the business. I found his ability to peel away layers and make us understand the most deep-seated insights as a rare and very welcome one.
Gaurav MehtaChief Marketing Officer at Zupee (ex CMO - CarDekho & OLX)
The OLX marketing team has learned a lot from Amit. He did one of the most insightful consumer understanding studies for us - insights which we are using even today. His depth of knowledge, organisation and ability to communicate effectively is impressive beyond measure. Partnering with Amit changed the way several of us think about marketing / brands for the better.
Abhijit PatnaikHead of Insights, OLX
Amit is the epitome of a great planner. He is knowledgeable, personable and creative. He has a good understanding of the consumer, the insighting process and is able to synthesize information to make it meaningful and actionable. He has the unique ability to zoom in and zoom out, bases the situation. He has been instrumental in creating some path breaking work, and it was a pleasure working with him.
Sanjay GuptaDirector International Marketing
One of the best account planning people I have worked with. A key strength is his understanding of brands at a deep and holistic level, and not just of dimensions that are impacted by advertising.
Ravneet S. PhokelaChief Business Officer at Ather Energy
Amit is one of the best Strategic Account Planners that I have worked with. He has great insights and can scratch below the surface easily.
Dev AmriteshManaging Director, India at Compass Group
This wonderful program #inside insights I feel is a must for every marketing professional. It has certainly forced me to think differently and much more clearly. I look forward to continue using what I have learned here.
Jose JohnDirector at Ogilvy
His meticulous ways of understanding the consumer through research and observation has quite literally enabled us to understand the value of 'getting under the skin of the consumer'.
Meera NairGrowth Marketing | Zomato | Ex- Uber
The DCCaB sessions at MICA were some of the most powerful ones that I attended in my 2 years at the place. Primarily because the impact of the learnings did not end with the classroom. Its almost like a psychology 101 class that helps you see cultural codes and insights that you otherwise would have missed.
Jyoti ParikhGlobal Account Manager (Retail BD) @ Amazon
The course taken by Mr. Amit Kumar was one of the few courses you attend during your MBA experience whose impact stays long after you have graduated. It gave us a practical framework for insight mining that can be used across the board. To date, it has been my go to mechanism for coming up with insight and ideas.
Nikhil SarafScaling Impact at fREADom | Forbes 30U30 Asia | EdTech x Product
I continue to use many of the tools and techniques which I learned during the course and it sure makes life at work simpler and more structured, especially when one needs to keep bringing in fresh ideas in line with what's happening in the world / pop culture currently. I feel it was a thoroughly enriching experience to have learned from Amit sir.
Ankur KapoorConsumer Insights and Communications | Viacom18
Amit is just sensational. He did a brand workshop that I attended that is perhaps one of the best workshops I have attended till date. Through his workshop Amit helped us figure out how to think through consumer psyche, societal tensions and how the brand could be built by playing on this.
Varun DubeyChief Marketing Officer, Ola Electric
Amit is a warehouse of information and experience. I have attended Amit's training module and found them to extremely enriching and informative. His innovative, no-nonsense, practical training techniques has been very helpful and guided us well during our growing years.
Ameya InamdarAssociate Vice President at Lintas
The fact that this recommendation is coming almost a year after attending Amit’s program goes to show how practical it has been now that I work with brands and their communication I find a number of his inputs indispensable.
Shashvat ShuklaDeputy Manager, Marketing at Hero MotoCorp Ltd
A highly enriching experience which, in many ways, forms the backbone for my understanding of consumer behaviour and branding.
Ankit BhatiaCommunication Consultant at Government of Gujarat
One of the most memorable, learning and interesting course for me at MICA. Almost all our seniors had recommended me to opt for this course during our final year, this speaks of deep rooted love and respect for Sir and this subject among student community at MICA. He taught us the real meaning of insight, understanding of brands, categories and consumers.
Surbhi TiwariBusiness Architect at Adobe
His sessions were so inspiring that we fell in love with the tools and processes he used to uncover consumer insights and the way he used them to develop effective communication strategy for brands. Amit helped us understand the role of culture and life in brand building and learn how to create strong emotional connect between brands and consumers. His contribution to my career as a trainer is invaluable.
Easo JohnSr. Vice President - Strategy, at Lowe Lintas | Ex Ogilvy, DDB | MDI Gurgaon
Amit helped condense the nuances of this skill into one of the most interesting and 'alive' workshops I have attended.
Kakul GautamGlobal Manager, Marketing and Creative Solutions at Google
- Brand Consulting
- Training
Amit has been one of the best external partners to work with when it comes to driving deep consumer insights for brand teams and upskilling marketing teams to think consumer first. Looking forward to more amazing work with Amit throughout my career.
Aditi MedirattaConsumer Marketing at LinkedIn
I engaged with Amit and his company with a brief about understanding cultural codes. I found Amit to be able to join dots from diverse fields/time periods to make compelling insights for the business. I found his ability to peel away layers and make us understand the most deep-seated insights as a rare and very welcome one.
Gaurav MehtaChief Marketing Officer at Zupee (ex CMO - CarDekho & OLX)
The OLX marketing team has learned a lot from Amit. He did one of the most insightful consumer understanding studies for us - insights which we are using even today. His depth of knowledge, organisation and ability to communicate effectively is impressive beyond measure. Partnering with Amit changed the way several of us think about marketing/brands for the better.
Abhijit PatnaikHead of Insights, OLX
Amit is the epitome of a great planner. He is knowledgeable, personable and creative. He has a good understanding of the consumer, the insighting process and is able to synthesize information to make it meaningful and actionable. He has the unique ability to zoom in and zoom out, bases the situation. He has been instrumental in creating some path breaking work, and it was a pleasure working with him.
Sanjay GuptaDirector International Marketing
One of the best account planning people I have worked with. A key strength is his understanding of brands at a deep and holistic level, and not just of dimensions that are impacted by advertising.
Ravneet S. PhokelaChief Business Officer at Ather Energy
Amit is one of the best Strategic Account Planners that I have worked with. He has great insights and can scratch below the surface easily.
Dev AmriteshManaging Director, India at Compass Group
This wonderful program #inside insights I feel is a must for every marketing professional. It has certainly forced me to think differently and much more clearly. I look forward to continue using what I have learned here.
Jose JohnDirector at Ogilvy
His meticulous ways of understanding the consumer through research and observation has quite literally enabled us to understand the value of 'getting under the skin of the consumer'.
Meera NairGrowth Marketing | Zomato | Ex- Uber
The DCCaB sessions at MICA were some of the most powerful ones that i attended in my 2 years at the place. Primarily because the impact of the learnings did not end with the classroom. Its almost like a psychology 101 class that helps you see cultural codes and insights that you otherwise would have missed.
Jyoti ParikhGlobal Account Manager (Retail BD) @ Amazon
The course taken by Mr. Amit Kumar was one of the few courses you attend during your MBA experience whose impact stays long after you have graduated. It gave us a practical framework for insight mining that can be used across the board. To date, it has been my go to mechanism for coming up with insight and ideas.
Nikhil SarafScaling Impact at fREADom | Forbes 30U30 Asia | EdTech x Product
I continue to use many of the tools and techniques which I learned during the course and it sure makes life at work simpler and more structured, especially when one needs to keep bringing in fresh ideas in line with what's happening in the world/ pop culture currently. I feel it was a thoroughly enriching experience to have learned from Amit sir.
Ankur KapoorConsumer Insights and Communications | Viacom18
Amit is just sensational. He did a brand workshop that I attended that is perhaps one of the best workshops I have attended till date. Through his workshop Amit helped us figure out how to think through consumer psyche, societal tensions and how the brand could be built by playing on this.
Varun DubeyChief Marketing Officer, Ola Electric
Amit is a warehouse of information and experience. I have attended Amit's training module and found them to extremely enriching and informative. His innovative, no-nonsense, practical training techniques has been very helpful and guided us well during our growing years.
Ameya InamdarAssociate Vice President at Lintas
The fact that this recommendation is coming almost a year after attending Amit’s program goes to show how practical it has been now that I work with brands and their communication I find a number of his inputs indispensable.
Shashvat ShuklaDeputy Manager, Marketing at Hero MotoCorp Ltd
A highly enriching experience which, in many ways, forms the backbone for my understanding of consumer behaviour and branding.
Ankit BhatiaCommunication Consultant at Government of Gujarat
One of the most memorable, learning and interesting course for me at MICA. Almost all our seniors had recommended me to opt for this course during our final year, this speaks of deep rooted love and respect for Sir and this subject among student community at MICA. He taught us the real meaning of insight, understanding of brands, categories and consumers.
Surbhi TiwariBusiness Architect at Adobe
His sessions were so inspiring that we fell in love with the tools and processes he used to uncover consumer insights and the way he used them to develop effective communication strategy for brands. Amit helped us understand the role of culture and life in brand building and learn how to create strong emotional connect between brands and consumers. His contribution to my career as a trainer is invaluable.
Easo JohnSr. Vice President - Strategy, at Lowe Lintas | Ex Ogilvy, DDB | MDI Gurgaon
Amit helped condense the nuances of this skill into one of the most interesting and 'alive' workshops I have attended.
Kakul GautamGlobal Manager, Marketing and Creative Solutions at Google