What if this ‘mistake’ by #Dove was actually a carefully planned controversy? An idea that stoked conversations. Yes it showed Dove in poor light, but in doing so it underlined the idea of the brand even more (‘we didn’t expect this from Dove of all the brands’). A bit like #Domino’s slipping up deliberately and then giving you the pizza free, it underlines their on time delivery promise…think about it, does it remind you of some ‘wardrobe malfunctions’ that make the event go viral? 🙂